Whether you want to sell online or sell in a retail store, you have to get the product from another source for sale if you do not make the product yourself. Wholesale Distributors are companies or individuals who buy products in bulk from manufacturers and sell them to retailers. Although the retailers or convenience store owners can directly buy from manufacturers, a wholesaler will always remain at the top!
Defining Wholesaler's Crucial Role
Wholesale distributors play a vital role in seamlessly connecting manufacturers and customers. They can speed up the response time, expand the company's coverage and even create value-added packages to supplement its product supply or coverage.
If there is no wholesale distributor, the buyer or seller will have to perform these functions, which will harm the bottom line.
Also, with the increasingly globalized market and complex products, it is not realistic to provide services to customers only from the company headquarters. However, the integration and downsizing of factories in the past decade have reduced the resources users spend on engineering and support services.
One of the strongest arguments for a strong dealer network is that they can respond quickly to customer needs, which is essential in today's highly competitive environment. Due to location and flexibility, wholesale distributors in critical geographic areas can serve customers at a difficult or impossible level for headquarters.
Being close to customers allows them to spot market trends and pass this "intelligence" on to the OEM. You must first recognize that the dealer or wholesaler is an indispensable part of your team and treat them accordingly. Wholesale distributors play a unique role because they are business partners as well as your customers.
Reasons Why Suppliers Sell Through Wholesalers -
- Transportation efficiency
Wholesalers bring in large quantities of products from suppliers and deliver them directly and efficiently to the retailers.
- Wholesalers break the chain
Manufacturers focus on quality and efficiency rather than small packages and small shipments. Wholesalers divide the quantity accordingly so that retailers can source the correct quantity.
- Well-maintained inventory
Wholesalers can move inventory closer to where they need products and provide retailers with greater ordering flexibility.
- Comprehensive supply
Retailers can access various sources by calling wholesalers and allowing manufacturers to reach hundreds of retailers.
- Extensive procurement
Wholesalers source from many retailers worldwide so that manufacturers can sell "occasional" demand for their products.
- Knowledge of the local market
Wholesalers connect manufacturers with thousands of retailers that manufacturers cannot reach on their own.
- Credit limit
Attempts to provide long-distance credit put the manufacturer at financial risk, but wholesalers can credit local retailers.
- Sales staff
Wholesalers introduce new products and recommend existing products, expanding the scope of the sale of many manufacturers.
- Daily contact with customers
Wholesalers maintain regular contact with retailers. Thus, the manufacturer's products are constantly promoted and available at any time.
- On-site product inspection
Wholesalers allow manufacturers to satisfy rather than frustrate retailers by providing on-site product inspections.
In addition to offering lower prices, wholesalers can also save a lot of time and effort. For example, food wholesalers buy various products from various food manufacturers and then sell them to retailers. This means manufacturers no more have to spend time or resources establishing and maintaining relationships. Instead, they can deal with one provider to meet all of their needs.
Wondering Where To Get A Wholesale Distributor?
By now, you must have understood the reason behind choosing an innovative and effective wholesaler distributor for services like Convenience Store Distribution. Wholesale distributors are now more like service providers than ever.
They do not just sell products; they provide engineering support and after-sales service, reduce costs, streamline processes, and manage inventory, all of which create value for manufacturers and customers.